We will make our APIs publicly available so anyone can integrate their A/B testing tool with Google Analytics in the coming months. Ahead of that, we are collaborating on integrations with the following A/B testing providers (listed in alphabetical order): Optimize will remain available until September 2023. What will testing in Google Analytics look like moving forward?
We therefore have decided to invest in solutions that will be more effective for our customers. Optimize, though a longstanding product, does not have many of the features and services that our customers request and need for experimentation testing. We are focused on bringing the most effective solutions and integrations to our customers, especially as we look toward the future with Google Analytics 4. We remain committed to enabling businesses of all sizes to improve your user experiences and are investing in third-party A/B testing integrations for Google Analytics 4. Frequently asked questions Why is Optimize being sunset? We remain committed to enabling businesses of all sizes to improve your user experiences and are investing in third-party A/B testing integrations for Google Analytics 4. We launched Google Optimize over 5 years ago to enable businesses of all sizes to easily test and improve your user experiences. Any experiments and personalizations still active on that date will end. Your experiments and personalizations can continue to run until that date. Kuznetsov plunges the cross into the earth, the last step before the flowers are laid.Google Optimize and Optimize 360 will no longer be available after September 30, 2023. “It’s better here,” he says, patting Vorobiov’s grave with his shovel. “Our heroes deserve a proper resting place.”īut he, his family’s only breadwinner, wouldn’t want to be fighting alongside them. “What we are doing is for the greater good,” Itsenko says. And tomorrow, there will be another three funerals. There will be two more funerals in the next hour. “Got to hurry,” says Itsenko, wiping the sweat from his brow. He speaks on the condition his last name be withheld, citing Ukrainian military protocols for active soldiers.Īs mourners bid their last farewell and toss earth into Romanenko’s grave, Itsenko and Kuznetsov still have not finished filling the first. “He went too soon,” says Valery, sighing deeply. A fellow servicemen, Valery, says they had served together in Zaporizhzhia and Donetsk but parted ways in December. Romanenko died when he was hit by a mortar defending the city of Bakhmut. The priest reads the rites and the wailing starts again. The family of Andrii Romanenko, 31, erects a tent to protect the coffin from the afternoon sun. While the two young men are still working to fill the first grave, another funeral is starting. Vorobiov died in an aerial bomb attack in Bakmut, leaving behind three children. The deceased’s fellow servicemen weep as the coffin, draped in the yellow and blue of the national flag, is placed on the gravel. The family of Andrii Vorobiov, 51, weep as they enter the premises. Shovels to the side, they peer from under baseball caps as the familiar scene, now a routine, unfolds. In the process many Ukrainian servicemen have died.Īt 11 a.m., when the first coffin arrives, the two men lean back, exhausted, under the late morning sun. Ukrainian forces in the city are surrounded from three directions by advancing Russian invaders, and are determined to hold on to the city to deprive Moscow of any territorial victories. Many soldiers have died fighting in Bakhmut, in what has become the war’s longest battle, and among the deadliest. Estimates for Moscow’s war dead and wounded are double that as Ukrainian military officials report Russia is using wave tactics to exhaust resources and deplete their morale. Western officials estimate there have been at least 100,000 Ukrainians soldiers killed or wounded since Russia’s full-scale invasion began last year. The war’s death toll is kept a closely guarded secret by government and military officials, but it can be measured in other ways: through the long working hours of the two young men, the repetitive rhythm of shovels and spades scooping up soil, the daily processions of weeping mourners. In Ukraine, even the business of death has become routine as funerals are held for soldiers across the country almost every day, at times multiple times a day.
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